#1 in the Ark-La-Tex

Friday, October 28, 2016

The All New 2017 Toyota Tundra TRD PRO


World-wide the Tacoma pickup is one of Toyota’s best-selling vehicles, offering durability, performance, utility, and capability in a tried and true package. There seems to be a Tacoma for every need, but when it comes to off-road capability, no compact pickup truck we can think of comes close to matching the performance offered by the Tacoma TRD Pro. The new 2017 Tacoma TRD Pro takes all the off-road technological advances like Crawl Control (auto transmission only), an electronic rear locker, active traction control (manual transmission only), five-mode Multi-terrain Select system, and Hill Start Assist Control that earned the 2016 Tacoma TRD Off Road our 2016 4x4 of the Year award, and throws even more incredible off-road performance goodies on it. And it’s all at a price that you probably won’t believe.

Available only in Double Cab, short-bed models with the 278 hp, 265 lb-ft V-6 with a six-speed manual or six-speed auto transmission, the Tacoma TRD Pro can be had in three colors: Barcelona Red Metallic, Cement, and Super White. With a 3-year/36,000-mile comprehensive and 5-year/60,000-mile powertrain warranties and a price of $40,760 for the manual and $42,760 for the auto, it’s a deal that’s hard to pass up. The Tacoma TRD Pro color palate is bold and simple, with three really cool choices to select from: Barcelona Red Metallic, Cement, and Super White. It’s one way to really stand out apart from the crowd. Stop by Yokem Toyota today and come check out the all new 2017 Toyota Tundra TRD PRO and take it for a test drive and see for your self what all the hype is about!

Wednesday, October 19, 2016

2017 Toyota RAV4 Where Safety Comes Standard and New Levels of Luxury are Optional


Everybody loves the compact crossover SUV. Now the most popular type of vehicle in America, small crossovers are ready for just about anything you need to do, or just about anywhere you need to go, and at just about any time you want to go and to do. Among small crossovers, the 2017 Toyota RAV4 is one of the most popular models. Given that the RAV4 was one of the first crossover SUVs to go on sale in the U.S. more than 20 years ago, its success might be expected, if not deserved.

Toyota understands just how important the RAV4 is to its bottom line. Since its last complete redesign for 2013, the company has continually improved the RAV4, upgrading its crash protection, updating its safety and infotainment technologies, enhancing its equipment levels, refining its appearance and adding a hybrid version to the lineup. For 2017, the trend continues, with all versions of the RAV4 adding Toyota Safety Sense as standard equipment. A new Platinum trim level debuts, too, installing a higher level of standard equipment than Toyota has ever offered for the RAV4. Highlights of the RAV4 Platinum include a monochromatic exterior paint job, the top infotainment system with JBL stereo speakers, a top-down 360-degree view camera system, a heated steering wheel, ambient interior lighting, a power rear liftgate and numerous details designed to give the SUV a more upscale look and feel.

Thanks to standard Toyota Safety Sense (TSS), every 2017 RAV4 is equipped with a forward collision warning system that includes pedestrian detection technology and automatic emergency braking. The TSS package also installs adaptive cruise control, automatic high-beam headlights and a lane departure warning system with lane keeping assist. This change for 2017 means that all RAV4 models should earn the coveted “Top Safety Pick+” rating from the Insurance Institute for Highway Safety (IIHS).

Weighing just over 3,600 pounds, my RAV4 XLE AWD test vehicle’s 176-horsepower, 2.5-liter 4-cylinder engine supplied merely adequate performance. On the very short, and occasionally non-existent entrance ramps providing access to the highways laced across northeastern Massachusetts, this engine worked overtime to enter traffic flow at a velocity anywhere close to prevailing speeds. Check out the all new 2017 Toyota RAV4 at Yokem Toyota and come take it for a test drive today!

Thursday, October 13, 2016


The Toyota Prius Prime is the most efficient electrified car you can buy in the US





Back in March Toyota unveiled their shiny 2017 Prius Prime, said to have the best MPGe rating for a plug-in hybrid ever at around 120 MPGe. But according to EPA estimates, that was a conservative figure. The 2017 Toyota Prius Prime actually registers in at 133 MPGe – which makes it the most efficient electrified vehicle for sale in the US. Drivers can switch between hybrid mode and EV mode in the 2017 Toyota Prius Prime, and the ranges for both are substantial. The 2017 Toyota Prius Prime can get up to 54 miles per gallon, and it can drive 25 miles in EV mode. Although that’s less than some vehicles – the Chevy Volt has an electric range of 53 miles – the 2017 Toyota Prius Prime’s total 640 mile driving range is higher than the Volt’s 420 miles.

The 2017 Prius Prime can drive further than past Prius models due to larger batteries and “more powerful motors.” With a standard plug, the car can be charged in under five and a half hours. At many public charging stations, the car can be charged in just two hours and ten minutes. According to Toyota, the battery will “last for the life of the vehicle.” The 2017 Toyota Prius Prime solidly beats out the competition in terms of MPGe. The second most efficient, the BMW i3 hits 124 MPGe. The Volkswagen e-Golf and Nissan Leaf rate at 116 MPGe and 114 MPGe, respectively. The Tesla Model S 60D has a rating of 104 MPGe. Toyota says streamlined design is part of what makes the car so efficient. The hatch and rear glass window are aerodynamically formed, and LED signals and taillights, and “Quad-LED projector headlights” allow for efficient lighting. Check out the 2017 Toyota Prius Prime at Yokem Toyota today and come take it for a test drive.

Friday, October 7, 2016

toyota avalon.png


Toyota Avalon: A Perfect Example of Premium Level Value, Now Advancing the Cause With Standard Toyota Safety Sense P



The Toyota Avalon has always been a benchmark for style, comfort and available hybrid fuel economy in the premium midsize sedan category, the 2017 Toyota Avalon increases its position for standard safety with the addition of Toyota Safety Sense-P (TSS-P) for all grades. The TSS-P system had previously been offered only as an option on the Limited grade. The system gives the Avalon Automatic High Beam, Dynamic Radar Cruise Control, Pre-Collision System with Pedestrian Detection and Lane Departure Alert with Steering Assist.

The move to make TSS-P standard on all Avalon grades (and numerous other Toyota models) follows Toyota’s promise to offer TSS standard on nearly all its models by the end of 2017. That will put Toyota (and Lexus) four years ahead of the model-year 2022 industry target announced by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS).
The Avalon’s 3.5-liter, DOHC V6 with Dual VVT-i (Variable Valve Timing with intelligence) produces 268 horsepower at 6,200 rpm and 248 lb.-ft. of torque at 4,700 rpm. Teamed with a 6-speed automatic transmission, the V6 impresses with both its acceleration and its EPA-rated 24 MPG combined fuel economy (21 city/30 highway). All 2017 Avalon and Avalon Hybrid models come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first. Stop by Yokem Toyota Today and test drive the new Toyota Avalon 2017 today!