History of Toyota

Toyota was first brought to the automotive world in 1933 by a company called Toyoda Automatic Loom Works in Japan.  Toyoda Automatic Loom Works was encouraged to develop automobile production by the Japanese government, which needed domestic vehicle production, due to the war with China at the time. The first years were solely based on the construction of their engines. A few years later Toyota Motor Corporation was founded August 28, 1937 and has been a significant player in the global automotive marketplace. Toyota has it’s up and downs due to wars and a falling economy in 2008 but is still changing the way of the automobiles today. They are leading the charts with their version of the hybrid and plan to stay there! If you’re interested in a new or pre-owned Toyota or have any other questions, check out Yokem Toyota in Shreveport, LA!

Entune Toyota Feature

 


Toyota Entune is feature you can down to your phone to get different information such as traffic, weather, stocks and gas. Toyota Entune is able to provide such information from your location by the satellite tracker built in your phone. All you need to be able to use this Toyota app in your new or pre-owned vehicle is a smart phone with a data plan, bluethooth accessibility in your vehicle or USB cable.  This great feature is all about convenience for you, so when setting up an account you have the option to connect to your Pandora or Sirus account. You  will love being hands free behind the wheel and have all all the information you need. If you have any questions about this Toyota feature you can get on Toyota.com/Entune or contact Yokem Toyota in Shreveport, LA!

Toyota Prius Has the Most Loyal Customer, says new survey

The Toyota Prius is among the segment winners for customer loyalty, according to the Polk Automotive Loyalty Awards presented on Tuesday. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. The Polk Automotive Loyalty Awards are presented annually to automakers and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles.

http://www.edmunds.com/car-news/toyota-prius-ford-f-150-have-the-most-loyal-customers-per-polk-survey.html

The Yokem Toyota 2014 Highlander is #1 in the 10 Best Midsize SUVs

The 2014 Yokem Toyota Highlander has done it again! KBB has dubbed the Highlander #1 in the 10 Best Midsize SUVs for 2014. Congrats, Highlander! Come get yours here at Yokem Toyota in Shreveport today.

http://www.kbb.com/car-reviews-and-news/top-10/best-midsize-suvs-2014/2000010380-1/

A day in the life: Tundra

Interested to see a day in the life of a Toyota Tundra? Check it out here:

http://yokemtoyota.com/Tundra-Made-In-The-USA/

First pay rise for Toyota in 5 years

Japan’s weak yen has translated into record-profits for Toyota, the country's biggest company. Now employees will reap the benefits, and get a pay raise for the first time since 2008.

Toyota, along with Honda and Toshiba, will pass on the profits to workers with a salary bump, as of April 1, company heads told unions on Wednesday. The company estimates workers will get an average 2.9 percent raise.

A Toyota Motor Worker’s Union member will earn on average an extra $26 (2,700 yen) per month in base pay, Bloomberg reported, citing Senior Managing Officer Naoki Miyazaki, who spoke with reporters today.

The Toyota union represents over 50,000 employees, and they will also receive higher average bonuses.
High profits are driven by ‘Abenomics’, the Japanese premier’s set of measures to stoke the economy and spur growth after decades of decline, with a commitment to keep the yen weak.

Japan-based exporters like Toyota, Honda, and Panasonic have benefited greatly from profits spurred by the country's weak currency. Many have left prices abroad unchanged and seen sales climb due to advantageous foreign exchange rates.

Favorable market conditions for Japanese exports has translated into record profits, especially for companies like Toyota, which by the end of March is forecasting a 1.9 trillion yen profit, Bloomberg reported.

The Toyota Camry, one of the best selling cars in America, is priced at $22,500. The Corolla, also a top-10 best seller, goes for $16,500. Offering free bells and whistles- like air conditioning and other add-ons usually cost extra.

Scion FR-S Locks Down 'Cool' with KBB.com

Coolness has a name: the Scion FR-S. For the second year in a row, editors at Kelley Blue Book www.kbb.com named the Scion FR-S to the top of their “10 Coolest New Cars Under $25,000 of 2014.”  The annual consumer resource list highlights affordable vehicles for drivers of all lifestyles, each that bring a subjective “cool factor.”

Kelley Blue Book praised the 2014 FR-S for its rear-wheel drive, lightweight design that allows the driver to feel fully in tune with the car. Even when compared to higher priced vehicles, editors called the FR-S a driver’s car with the style and modern updates to excite those behind the wheel.

“Kelley Blue Book’s KBB.com again captures the full experience and affordability of the Scion FR-S with a top spot on its 10 Coolest New Cars Under $25,000 list,” said Scion Vice President Doug Murtha. “Drivers and industry experts continue to tell us the FR-S brings together the style, handling and elusive fun factor that’s needed in this segment and on the roads. We’re happy to deliver.”

The 2014 Scion FR-S is priced at $24,700 MSRP with a six-speed manual transmission or $25,800 MSRP with a six-speed automatic transmission with paddle shifters and Dynamic Rev Management® technology. It comes standard with the Scion Display Audio System featuring a 6.1-inch LCD touchscreen, AM/FM/CD/HD Radio™ technology, hands-free phone capability, music streaming via Bluetooth® wireless technology and AUX/USB port with iPod® connectivity.

For more on the 2014 winners, visit www.kbb.com/car-reviews-and-news/top-10/coolest-cars-under-25000-2014.

All prices listed above exclude the delivery, processing and handling (DPH) fee of $755.